JAPAN FILM FESTIVAL OF SAN FRANCISCO, the very first and only fully-dedicated annual Japanese film celebration for the San Francisco Bay Area, is held at NEW PEOPLE CINEMA, screening latest Japanese live-action and animation films. Launched in 2013, the first annual festival was hosted in conjunction with J-POP SUMMIT FESTIVAL, successfully drawing nearly 3000 attendees with many sold-out shows and hosting special premiere screenings where San Francisco's film fans interacted with renowned directors from Japan.