1746 Post Street, San Francisco CA, 94115 U.S.A.  

As visionaries behind the building NEW PEOPLE, NEW PEOPLE, Inc. is a team fully dedicated to introducing Japanese popular culture to the U.S. through films, music, fashion and various events such as J-POP SUMMIT FESTIVAL and JAPAN FILM FESTIVAL OF SAN FRANCISCO. 

Started as NEW PEOPLE Entertainment, a Japanese film distributor, NEW PEOPLE, Inc. has expanded its medium beyond films and now offers various services for our business partners and clients, such as Event planning & production, PR & Marketing services, Multi-lingual translation services and Creative consulting. 

NEW PEOPLE, Inc. Company Overview (PDF)

会社概要(PDF)

Temporarily closed until further notice

NEW PEOPLE Cinema is a 143-seat underground cinema located in the basement level of NEW PEOPLE in San Francisco. Equipped with a cutting-edge HD digital projection, 35mm film projection and THX®-certified sound system, NEW PEOPLE Cinema is home to local film festivals including the San Francisco International Film Festival, CAAMFest, Green Film Festival, and the Japan Film Festival of San Francisco. 

1746 Post Street (B1F), San Francisco, CA 94115 U.S.A. (map) (Contact us)

Interested in renting the venue? Contact us: info@newpeoplesf.com

Reserve guaranteed parking with Parking Panda, the nationwide leader in online parking reservations. Exclusive Partner Discount: Use NEWPEOPLE15 for 15% off your first reservation.

Check HERE for the most up-to-date store hours.

-Wed-Sat: Appointment only… RESERVE now!

-Sun: Walk-in only… Check HERE for open hours.

US Online Store  |  Facebook  |  Pinterest

SOU・SOU is a unique footwear brand from Kyoto that infuses Japanese classic “Tabi” work shoes with vibrant graphic patterns. SOU・SOU’s combination of form-fitting soles and striking modern looks has created a huge following, from dancers to the sneaker-obsessed. While new and fun, each shoe is crafted by hand, preserving the best of tradition.

Order for Pick-up only (as of Nov 18, 2020) SEE THE MENU

Welcome to Crown & Crumpet, a stylish room with tea and wit, in Japantown in San Francisco. The delicious food and libations will transport you to a classic, traditional tea salon in England, but the stylish and vibrant décor tells you this is not a stuffy, Victoriana “ye olde tea shoppe.” Reservations are very much encouraged for the weekends. Book now on OpenTable or call 415-771-4252.

Official Website  |  Facebook  

Open by Appointment only. Reserve your slot HERE (As of June 15)

Alluring by design, BABY, THE STARS SHINE BRIGHT, brings its beloved Japanese Lolita fashion to their first US flagship store at NEW PEOPLE. Leading the scene as the ultimate Lolita fashion brand, BABY showcases its playful clothing and accessories along with its more androgynous and mystic line of attire, ALICE AND THE PIRATES. (Photos courtesy of CRAZY SPORK I AM.)

US Online Store  |  Facebook  |  Tumblr

Open by Appointment only. (As of June 15)

BOOK ONLINE NOW! Or  Email or call 415-525-8683

LashSpot SF is the premier lash extension spa in San Francisco, creating thicker, fuller, youthful-looking lashes.  Perfect to fit every lifestyle, each individual extension blends seamlessly to every natural lash.  Granola girl or girly girls, LashSpot extensions make every woman more beautiful. 

Official Website  | Facebook

JAPAN FILM FESTIVAL OF SAN FRANCISCO, the very first and only fully-dedicated annual Japanese film celebration for the San Francisco Bay Area, is held at NEW PEOPLE CINEMA, screening latest Japanese live-action and animation films. Launched in 2013, the first annual festival was hosted in conjunction with J-POP SUMMIT FESTIVAL, successfully drawing nearly 3000 attendees with many sold-out shows and hosting special premiere screenings where San Francisco's film fans interacted with renowned directors from Japan.

Official Website | Gallery

Cherry Blossom Film Festival showcases Japan’s best films and anime, reflecting the diverse and unique legacy of Japanese Cinema at NEW PEOPLE Cinema, located in the heart of San Francisco’s historic Japantown. It is held as part of the Northern California Cherry Blossom Festival. All films will be shown in Japanese, with English sub-titles (otherwise noted).
CherryBlossomFilmFestival.org

Japan’s first and only Bean-to-Bar event that originated in 2016 is back again as Craft Chocolate Experience Tokyo in Fall 2020! The marketplace will showcase both domestic and foreign exhibitors, and there will be talk events and demos from industry experts, workshops, and foods and drinks provided by craft food makers of Japan. Taste and discover the latest craft chocolate sensation!

CCE TOKYO Website | Facebook | Instagram

CCE San Francisco Website | Facebook | Instagram

NEW PEOPLE is behind the launch of Dandelion Chocolate Japan as the subsidiary of Dandelion Chocolate, San Francisco's beloved bean-to-bar chocolate factory in the Mission district. As a creative agency specializing in Japan and its market, we are proud to make a difference in the world with innovative partners like Dandelion Chocolate!

Dandelion Chocolate Japan  |  Facebook  |  Instagram
Dandelion Chocolate  (US)  |  Facebook  |  Instagram

Taste of Japan is a program that is developed by the Ministry of Agriculture, Forestry and Fisheries, Japan and promotes innovative new ways to incorporate genuine Japanese food products and ingredients within Western culinary and food industry professional circles, and celebrates the rich legacies and diversity that is found in traditional and modern Japanese cuisine and its dietary culture. As a part of the program, Taste of Japan Honorary Award events were hosted in San Francisco, Chicago, and Washington D.C. in 2016 and 2017.

The Fine Grain Awards : New Cuisine and Cocktail Competition Inspired by "Japanese Rice" is a new international multi-city event hosted by Japan Rice and Rice Industry Export Promotion Association with support by the Ministry of Agriculture, Forestry and Fisheries, Japan. The program aims to showcase and celebrate the rich legacies of Japanese rice and rice-related products including sake, and also promotes innovative ways for them to be incorporated into Western culinary and food industry professional circles.

TTea in the Moment: An Everyday Practice of Mindfulness

This program is presented by JFOODO to focus on the benefits of Japanese green tea and "mindful tea-sipping" practices which promote productivity in everyday life. The series of the educational sessions were held in the San Francisco Bay Area, New York City, Los Angeles, Portland, and Vancouver, BC in the fall of 2019. Our Japanese tea specialists touched upon cultural tradition, craftsmanship, and the science of Japanese green tea, as well as how to enjoy it mindfully and easily at home and the office. Premium Matcha, Gyokuro, and other teas were served for guests to learn more about green tea: the intentional cup of calm can help clear the mind, reduce stress, and create tranquility.