at SOU・SOU

San Francisco loves to bike!
San Francisco is a city full of bikers wiggling their way through the city. Guess what? We got cute biker gear from collaborations by SOU・SOU and Le Coq Sportif.

Le Coq Sportif is a French company founded in 1948. It became one of the most popular sportswear brands supplying sports gear to the Tour de France and professional soccer teams. Now SOU・SOU collaborates with Le Coq Sportif to introduce their bikers line, including the messenger bags and UV protective bike gloves! Come to the store and check our our new SOU・SOU × Le Coq Sportif fashion!

Come by our SOU・SOU store at NEW PEOPLE’s fashion floor and check out the biker’s bag, gloves, shirts, and pants!

Spring and summer are both here at once! San Francisco weather won’t allow us to decide if we are in early summer, or really, just getting started with short sleeve season. The last few days were definitely T-shirt temperature, and we were excited to introduce three new colors of our original organic cotton T-shirts. Gray, yellow, and blue! For film lovers, VIZ Cinema has also printed some slick shirts. Come by NEW PEOPLE the Store to find the size and color that fits you best!

Goth Girls, Goth Boys, Gothic Lolitas, and Sweet Lolitas!

NEW PEOPLE is holding a Gothic & Lolita Fashion Contest at the 43rd Annual Cherry Blossom Festival this year on Sunday, April 11th! 10 contestants will be chosen from the online submission, and will get on stage with our NEW PEOPLE host. 1 winners each from BABY, THE STARS SHINE BRIGHT and BLACK PEACE NOW will be chosen by the store staff themselves! Winners will win special prizes from brands!

Contest Submission Has Closed! Thank You!

1. Email us at contest@newpeopleworld.com with email subject “Entry for Fashion Contest”

2. Please include a photo of you dressed in your Gothic & Lolita style!

3. Please make sure you can be at Japantown, San Francisco on Sunday, April 11th between 10am -3pm.

4. You will come dressed in your Gothic & Lolita best!
(***We highly recommend you sporting BABY or BPN’s clothing! Wink Wink**)

5. Submission is due by April 1st

**The chosen 10 contestants will be notified via email on April 3rd, please confirm by replying to the email we send you.

Now – End of March
at SOU・SOU on NEW PEOPLE 2F

Get ready for spring!
30%off sale for all white Sashiko Tabi shoes at SOU・SOU!

Its that season where you are “allowed” to wear white shoes..right? (who decided that, anyway?) Well, nothing will make a more unique statement than the hand-made and beautiful Sashiko Tabi sneakers. Clean, light, comfy, strong, and striking. Come by SOU・SOU before March is over and give your blossoming spring a little kick and a skip!

Check out what’s hot on SOU・SOU’s US store blog!

Starring actor Joaquin Castillo Arana of The Movie WE poses with SOU・SOU sneakers, traditional Japanese “tabi” work shoe. Music by Sohei Moriyama.

Check out NEW PEOPLE featured on the very first episode of RED CARPET Bay Area, a show about Bay Area’s new fashion, new art and new cinema. The glamorous show host Marybeth La Motte and her crew spent a whole day at our venue capturing as much as they could…there is a lot in this building, we know!

Enjoy the video.

For more info about RED CARPET BAY AREA click here >>