Goth Girls, Goth Boys, Gothic Lolitas, and Sweet Lolitas!
NEW PEOPLE is holding a Gothic & Lolita Fashion Contest at the 43rd Annual Cherry Blossom Festival this year on Sunday, April 11th! 10 contestants will be chosen from the online submission, and will get on stage with our NEW PEOPLE host. 1 winners each from BABY, THE STARS SHINE BRIGHT and BLACK PEACE NOW will be chosen by the store staff themselves! Winners will win special prizes from brands!
Contest Submission Has Closed! Thank You!
1. Email us at contest@newpeopleworld.com with email subject “Entry for Fashion Contest”
2. Please include a photo of you dressed in your Gothic & Lolita style!
3. Please make sure you can be at Japantown, San Francisco on Sunday, April 11th between 10am -3pm.
4. You will come dressed in your Gothic & Lolita best!
(***We highly recommend you sporting BABY or BPN’s clothing! Wink Wink**)
5. Submission is due by April 1st
**The chosen 10 contestants will be notified via email on April 3rd, please confirm by replying to the email we send you.
at SOU・SOU on NEW PEOPLE 2F
Get ready for spring!
30%off sale for all white Sashiko Tabi shoes at SOU・SOU!
Its that season where you are “allowed” to wear white shoes..right? (who decided that, anyway?) Well, nothing will make a more unique statement than the hand-made and beautiful Sashiko Tabi sneakers. Clean, light, comfy, strong, and striking. Come by SOU・SOU before March is over and give your blossoming spring a little kick and a skip!
Check out what’s hot on SOU・SOU’s US store blog!
Starring actor Joaquin Castillo Arana of The Movie WE poses with SOU・SOU sneakers, traditional Japanese “tabi” work shoe. Music by Sohei Moriyama.
Check out NEW PEOPLE featured on the very first episode of RED CARPET Bay Area, a show about Bay Area’s new fashion, new art and new cinema. The glamorous show host Marybeth La Motte and her crew spent a whole day at our venue capturing as much as they could…there is a lot in this building, we know!
Enjoy the video.
For more info about RED CARPET BAY AREA click here >>
Wear it with a tight sporty shirt and dark jeans. How about the whole SOU・SOU get up and look super classy. Army jacket, or with a suit. Any thing goes, really.
As part of The Movie WE event promotions, starring actor Joaquin Castillo Arana and NEW PEOPLE’s SOU・SOU teamed up for a wild photo session. With 20 outfit changes and 20 pairs of SOU・SOU sneakers later, we had some great pictures that featured the variety of ways to wear these fun sneakers and clothing. Joaquin chose a pair of purple high top-split toes for himself that he wore to his movie screening at VIZ Cinema. More pictures of Joaquin will be posted on SOU・SOU’s US store blog in the near future, so make sure to check it out! Meanwhile, here is the preview!
Starring actor Joaquin Castillo Arana of The Movie WE poses with SOU・SOU sneakers, traditional Japanese “tabi” work shoe. Music by Sohei Moriyama.










